Core theme was: How can you detect offline marketing online? Finally, a long time there is a connec

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On 29 September was the first Google Analytics Conference held in Germany. The conference was organized in Vienna and there in the conference center of an ancient palace of Schönbrunn. The program consisted of eight sessions, with two sessions were held per slot.
The keynote of the conference was Google Analytics by Clancy Childs - held - his characters Manager of Media and Google Analytics support team platform for Europe, Middle East and Africa. Key points of his presentation was: Google is constantly working to improve its products to users, vehicle mot check which is why such events vehicle mot check are also immensely important in order to enable constructive dialogue between companies and users.
Clancy also compared the opportunities and diversity of today's web analytics data with a modern cockpit while she was equated to start with a rather simple odometer. The web analytics now serves three main purposes: business intelligence traffic optimization improve the conversion rate The Google Analytics basics See what this moment is going on on your website - Google Analytics v5 makes this possible (Image: Google).
In the session has been noted that there are important points before deployment, often neglected. vehicle mot check Besides using the latest code, it applies user, accounts and profiles to set and define clear goals. Also, the e-commerce tracking and integration with campaigns are weighty issues that are unfortunately often neglected. vehicle mot check
The new view of GA v5 is the default view (previously vehicle mot check it was only a link "New Version" to achieve top right) from October. His advice to the audience: Concern yourself off early with the new version and the new possibilities, the 2012 version is from January 4th
Thomas had his presentation divided into seven steps, which are divided as follows: As of "hits" Which customers are there any sources vehicle mot check I have defined goals? Tricks and helpers Which traffic is the most valuable? How SEO and Social be measured? Google vehicle mot check Analytics and more ...
In the list of traffic sources, the finding was particularly interesting in that it is answering questions in forums is marketing, provided that the respondents would clearly posing as an employee of the company and has a link to the company website in his signature.
As one of the most useful helper in the web analytics of the filter for the brand name of the company was called. This is immensely important to see "whether people find my website through search engines vehicle mot check that do not know my business."
When asked how to measure SEO and social engagement plays the link from Google Webmaster Tools with Analytics an important role. Although this is still in the pilot phase, but is the basis for the "social" tracking. Tracking Code: Extensions, tips, typical errors
My 3.Session was titled Tracking vehicle mot check Code: Extensions, tips, common mistakes and was held by the highly esteemed by me personally expert Holger Temple of webalytics. Holger has been involved since 2002 with the Website Analysis (was the introduction of Google Analytics only in 2005) and is probably one of the best experts in Germany vehicle mot check as far as Google Analytics and Urchin Software.
After a brief explanation of how Google Analytics and implement the code "always before the closing head tag" was also explained why Google vehicle mot check has introduced in 2009 an asynchronous tracking code. This was to prevent the loading time of the website extended by an "inflated" JavaScript code unnecessarily.
Subsequently, various scenarios have been identified vehicle mot check and how you can be by adjusting the codes these requirements. These included the tracking of different top-level domains, the cross domain tracking or the adaptation of campaign variables of other programs. Offline tracking and real-world correlations
Core theme was: How can you detect offline marketing online? Finally, a long time there is a connection between the two marketing channels, as recent study

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